Dr. Martens is a brand of footwear and clothing that originated in the United Kingdom. The brand is best known for its signature boots, which feature air-cushioned soles and durable construction. Dr. Martens boots were originally designed for working-class people and have since become popular among various subcultures, including punk, skinhead, and grunge. The company was started by Dr. Klaus Märtens and his business partner Dr. Herbert Funck in the 1960s.
Dr. Martens has seen a resurgence in popularity in recent years, largely due to their adoption by celebrities and influencers as a fashion item. The brand has also expanded its product line to include a wide range of colors, materials, and styles, which has helped to attract a wider range of customers. Additionally, their vegan line has also been a strong selling point for consumers who are looking for sustainable and ethical alternatives. This has helped to increase their appeal to a wider range of customers, including those who are looking for vegan and cruelty-free options.
Dr. Martens offers a wide range of styles, including limited edition collections such as the year of the rabbit collection. This collection features the classic Dr. Martens boot and shoe styles in exclusive colors and materials that are inspired by the Chinese zodiac sign of the rabbit. This type of collection is usually launched in the Chinese market, which is known for its strong cultural significance and appreciation for limited edition and exclusive products. This allows the brand to appeal to different types of customers and also showcase its creativity and attention to detail.
The Jadon Boot is one of Dr. Martens' most popular styles, known for its chunky platform sole and sleek, smooth leather upper. Adding a fictional high-heel boot to the collection can give the project a modern and edgy feel. The combination of the classic Jadon Boot with a high-heel boot can create a balance between vintage and contemporary styles and can appeal to a wide range of customers. The high heel boot can also add a touch of glamour to the collection and make it stand out in the market.
Using Baroque architecture as inspiration for a shoe collection can be an interesting and unique approach. Baroque architecture is known for its ornate and elaborate designs, featuring intricate details, bold colors, and asymmetrical shapes. This can translate well into a shoe collection, by incorporating these elements into the design of the shoes, such as using bold colors, intricate embroidery, or asymmetrical shapes. It can also include elements such as gold or silver hardware, or other embellishments that are reminiscent of the Baroque style. Combining the classic and iconic design of Dr. Martens with the opulent grandeur of Baroque architecture can create a unique and striking collection that stands out in the market.
Combining the inspiration of Baroque architecture, I also wanted to pair it with a style inspired by Gothic architecture, it's known for its dark, mysterious, and dramatic style, characterized by pointed arches, ribbed vaults, and flying buttresses. Translating this style into a shoe collection by incorporating elements of the Gothic style into the design of the shoes. Using darker colors, such as black or dark purple, or incorporating pointed or spiky elements into the design of the shoe and materials such as velvet or lace adds a sense of opulence and drama to the collection. Additionally, a touch of gothic with embellishments such as chains or studs gives the collection a more edgy feel. Combining the classic and iconic design of Dr. Martens with the dark and mysterious style of Gothic along with the lightness of Baroque makes a unique collection for the selective.
some sketches I came up with using the styles I was inspired by
Using Attack on Titan as inspiration for a seasonal collection. The anime and manga series is known for its dark and gritty story, as well as its visually striking characters and designs, Such as the iconic Survey Corps' wings insignia or the Titans. I've decided to go with the creepy anatomy of the Titans as an inspiration. This type of collection could appeal to a niche market, specifically anime lovers and fans of the series, and could create a sense of exclusivity and specialness for the collection.
Also, a seasonal collection for Pride Month as inspiration is a meaningful and impactful approach. Pride Month is celebrated annually in June to honor the 1969 Stonewall riots and the ongoing fight for LGBTQ+ rights. This shoe collection has elements of the Pride movement in the design of the shoes. Using the colors of the Pride flag along with materials such as glitter or metallic to add a sense of festivity and celebration to the collection. By creating a collection that celebrates and supports the LGBTQ+ community, the brand can show its commitment to inclusion and diversity, which can be a strong selling point for many customers.
Social media campaign