Boba tea, also known as bubble tea, is a popular Taiwanese drink that consists of tea, milk, and chewy tapioca pearls. The pearls are made from cassava starch and are typically added to the bottom of the cup. The drink can be served cold or hot and can come in a variety of flavors including green tea, black tea, and fruit flavors. Boba tea has become increasingly popular in recent years and can be found at many bubble tea shops around the world.
Bringing a boba tea truck to the Jeddah waterfront could fill a gap in the market and provide a convenient option for people looking for a refreshing drink while enjoying the waterfront. Since boba tea has become popular among Saudis, it is likely that there will be a demand for it in this area, and starting a boba tea truck in Jeddah Corniche could be a profitable and enjoyable venture.
Combining different languages to represent the key ingredients of boba tea (milk and tea) can make for a unique and catchy name. Some examples of this approach could be:
"Chá de Bolhas" (Portuguese for "Bubble Tea")
"Latte di Tapioca" (Italian for "Tapioca Latte")
"珍珠奶茶" (Chinese for "Pearl Milk Tea")
"Tapioca Leche" (Spanish for "Tapioca Milk")
The play on words with "milk" and "tea" is clever and easy to remember. Using a cat head as a mascot or logo for the brand with the Japanese characters for "milk" written on it helps to create a unique visual identity for the brand, which makes it easy for customers to recognize the truck. Also using this cat mascot in social media and other marketing materials helps to create a consistent image of the brand and makes it more memorable.
Miktea's menu includes traditional Saudi flavors, offering a variety of flavors that will attract different customers and increases sales and popularity, especially for an Instagram-able photo!
Pistachio boba tea rose boba tea, and Arabic coffee boba tea are all unique and delicious options that are sure to appeal to locals and tourists alike. Pistachio is a popular flavor in the middle east, the rose is a symbol of love and beauty and Arabic coffee is a staple in the Saudi culture.
Customers will be given the option to choose different ratios of ingredients and sweetness levels to find the perfect balance of flavors
Offering samples or small sizes of these unique flavors allows customers to try and share them before committing to a full-size drink
Offering samples or small sizes of these unique flavors allows customers to try and share them before committing to a full-size drink
Additionally, creative packaging and to-go cups along with stickers will keep the brand memorized and loved. It will also leverage on social media, the unique flavors will attract customers.
MikTea Jeddah, Saudi Arabia 2021