Brand Identity • Packaging Design • Character Design • Localization • Merchandising • Social Media • Illustration
MEWMEW is a personal brand concept inspired by the stray cats that are a familiar part of everyday life in Jeddah, Saudi Arabia. The project explores how a cat food company can combine affordability, sustainability, community involvement, and playful design while supporting animal welfare initiatives.
The goal was to create a brand that feels approachable and joyful while giving back to the cats that inspired it. MEWMEW positions itself as a cat food brand built around three core values:
Supporting stray cat communities
Sustainable and refillable packaging systems
Celebrating cat lovers and artists around the world
As a self-initiated project, I developed the complete brand ecosystem from concept through execution, including brand strategy, visual identity, packaging systems, illustration, merchandising, social media, localization concepts, and retail applications.
