Digital Campaign | Gaming + Entertainment | Saudi National Day
I developed a collection of digital assets for Savvy Games Group's Saudi National Day campaign, creating a visual direction that combined gaming culture with Saudi cultural identity.
The campaign incorporated Saudi-inspired geometric patterns, color, Arabic typography, and gaming-focused imagery to create a visual language that felt both celebratory and relevant to the gaming community.
I worked across the design and production of the campaign assets, translating the campaign concept into digital-ready creative while maintaining consistency across the visual system.
Key areas included: Digital campaign design, Arabic typography and RTL layout, Visual composition and hierarchy, Gaming and entertainment-focused creative, Cultural visual references and pattern development, Image treatment and compositing, Adapting creative for digital applications, Maintaining consistency across campaign assets
Cultural + Multilingual Design
As a bilingual Arabic/English designer, I also brought an understanding of Arabic typography, right-to-left composition, and cultural context into the design process.
The campaign gave me an opportunity to combine my graphic design experience with my personal understanding of Saudi visual culture, creating assets that felt intentional rather than simply translated from an English-first design.
